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(USGovernment-News.Com, August 28, 2018 ) “Global Public Relations Tools Market Report (Status and Outlook) 2018-2023” newly adds in Researchformarkets.com database. This report covers leading key company profiles with information such as business overview, regional analysis, consumption, revenue and specification.
Over the next five years, Public Relations (PR) Tools will register a 12.0% CAGR in terms of revenue, reach US$ 5260 million by 2023, from US$ 2660 million in 2017. The present scenario (with the base year being 2017) and the growth prospects of global Public Relations (PR) Tools market for 2018-2023.
"Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.
Market Segments:
The report also presents the market competition landscape and a corresponding detailed analysis of the major players in the market. The key players covered in this report: Outbrain, Google, Business Wire, Salesforce, Meltwater, Cision AB, AirPR Software, IrisPR Software, ISentia, Onalytica, Prezly, IPR Software, TrendKite, Agility and Red Wheat.
Segmentation by product type: · Publishing Tools · Social Media Monitoring & Management · Data Aggregation, Monitoring and Analysis · Relationship Management
Segmentation by application: · BFSI · Consumer Goods and Retail · Government and Public Sector · IT & Telecom & Healthcare · Media & Entertainment
Segmentation by Regions: · Americas · APAC · Europe · Middle East & Africa · Others
Scope of Report: · This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management. · The Public Relations (PR) Tools industry concentration is unbalanced, and there are many small and new companies in this industry. · Global giant manufactures mainly distributed in U.S. The manufacturers in U.S. have a long history and unshakable status in this field. · In the international market, the marketing channels characteristic differ from company to company. · The giant companies are more likely to set their own big agents in some major countries and regions taking charge of regional business building their international market position. · Companies in developing countries such as China, in contrast, put more effort on native and domestic market, their product quality is not advanced enough when comparing with leading companies. · Company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, the developed areas’ company now put more effort to underdevelopment regions these years.
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