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(EMAILWIRE.COM, October 06, 2011 ) New York, NY – Lawyer Central is pleased to announce that Craig Swapp & Associates has become a member of its Anchor Program and now has access to exclusive marketing, SEO and lead tracking services.
As a member of the Lawyer Central Anchor Program, Craig Swapp & Associates, a personal injury firm in Salt Lake City, Utah, is entitled to many exclusive benefits which are limited to only one firm per metro area. On the Lawyer Central website, which helps visitors find a lawyer in their area, 14 members of Craig Swapp & Associates will be given elite listings as personal injury attorneys in Salt Lake City, Utah. Gaining elite status on the site will provide these attorneys with two primary benefits - they will be given priority placement in the site’s “find a lawyer” search results and will be marked with a gold box and elite lawyer banner to help stand out among lawyers who do not have elite status. Craig Swapp & Associates will also gain additional benefits which can help increase internet presence and SEO development including the following: press release distribution; RSS feeds; Lawyer Central firm page; and a firm channel on AttorneyVideos.com. To view Craig Swapp & Associates’ profile on Lawyer Central.com, please visit http://www.lawyercentral.com/craig-swapp-and-associates-law-firm-profile--66844.html.
As a benefit of their membership, Craig Swapp & Associates will also be built a custom lead tracking platform, which will provide them the ability to determine the route a potential client took in completing the contact form on their website. Tracking the source of internet leads is a vital element in any SEO marketing campaign and can help a law firm determine which of their strategies, ranging from PPC to organic SEO marketing to e-mail blasts, are working effectively. With lead tracking, Craig Swapp & Associates and other anchor firms will essentially be able to determine how new clients found them, and establish which internet marketing tactics are the most successful in increasing the number of leads from internet users.
Because space in the Anchor Program is limited, firms looking to track their internet leads and expand their online presence should contact Lawyer Central today. The metro area for personal injury firms in Salt Lake City has already been filled, but other spaces are available. For more information on the Anchor Program and to find out how you can join Craig Swapp & Associates in this exclusive membership, call Lawyer Central today at 1-800-449-1970.
About Lawyer Central
Lawyer Central Network is a nationwide network of attorneys using technology to increase their individual exposure. Lawyer Central is emerging as a leading public relations and mixed media marketing organization for fast-growing law firms and forward-thinking attorneys. Lawyer Central membership includes access to cutting edge technology, as well as various types of media exposure ranging from practice area videos and in depth interviews to complete public relations and internet relations management.
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