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(EMAILWIRE.COM, October 09, 2010 ) Short Hills, NJ - New Jersey business lawyer Mike Spar has joined Advantage3, LLC in Maplewood as its general counsel. Formed by entrepreneur Lou Castelli, Advantage3 is a startup dedicated to the pursuit of two complementary goals: assisting public and private organizations to bridge the funding gap caused by the ongoing economic downturn, and helping businesses implement cost-effective marketing strategies that foster consumer trust at a grassroots level.
Advantage3 intends to connect financially strapped school districts, local governments and community groups groups with corporations seeking to make more of their marketing dollar. These groups are all rich in assets attractive to sponsors: e.g., naming rights for athletic facilities, kiosks, community events, websites and more. They simply do not recognize these as assets, are unsure how to monetize them or lack the connections to interested corporate partners.
Advantage3 intends to raise their awareness of these overlooked assets and to make the connection to corporate partners looking to generate goodwill at a grassroots level. Beginning with the high density New York, New Jersey and Pennsylvania markets, Advantage3 seeks to become the agency of choice for schools, hospitals, municipalities and organizations (from YMCAs to country clubs) to capitalize on their assets and create revenue opportunities through corporate sponsorship.
Mike Spar, whose business law firm is located in Short Hills, will apply his 30 years of experience advising businesses (from startups to public companies) to help bring this vision to fruition. Mr. Spar stated: “I’m excited to be involved in such a creative and potentially socially beneficial project–this could be a big “win-win” for communities and business.”
Attorney Mike Spar is a member of the national attorney network on LawyerCentral.com. For more information on business law attorney Mike Spar and the Law Offices of Michael Spar, please visit http://www.mrsparlaw.com/.
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