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Latino Businessman Takes Aim At California’s Water

(EMAILWIRE.COM, July 23, 2008 ) Los Angeles, CA - California most important step this year will be the development of public policy where California can actually implement water conservation, protection and allocation policies that will benefit all its residents.

After experiencing two consecutive years of below-average rainfall, Governor Arnold Schwarzenegger proclaimed a statewide drought on June 4, 2008, requiring the Department of Water Resources to take necessary actions to help communities to conserve and ration water. The California Latino Water Coalition, an organization established in 2007 to include the participation of the state’s Latino community in the conservation and protection of the precious water supply is actively involved in developing such a public policy.

Led by comedian Paul Rodriguez and businessman Ruben Guerra, who serve as co-chairs and have linked their resources to get the Latino communities involved, the Latino Water Coalition is taking shape, and taking charge.

“We were hoping to get a bond qualified for this fall’s election to help us take steps toward conserving and protecting our water,” says Guerra, who is also the Chairman of the powerful Latin Business Association of Los Angeles.

Guerra was referring to a bond measure that would have funneled over $6 billion to initiate water conservation and protection projects. The bond measured failed initially to qualify for the November 2008 election, but Governor Schwarzenegger is making efforts to move the measure into the fall ballot.

“When this issue was brought to me, I saw my children, our future, on how important it is for us to conserve and protect our water,” Guerra adds. “If there’s no infrastructure set up and we experience a devastating earthquake, it’s possible there would be no water available for months. And, we’re talking about the near future. What about when our children are older and there are more people in this state, will we leave water available for them and their needs?”

Guerra and the Latin Business Association Board have taken this issue as a call to inform and create new habits about water conservation and protection among the Latino community.

“It is common for us Latinos to know we can get home from work and take a shower because we don’t think twice about conservation,” says Guerra. “The people need to know and think about what if we had no water?”

For more information about the California Latino Water Coalition, go to:


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Latino Journal
Adrian Perez
(916) 396-4053


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