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(USGovernment-News.Com, April 11, 2013 ) Greenville, SC -- If one wishes to convince millions of Americans that a complex and controversial program by the government is going to work for them, it is clearly no easy task. It may, in fact, be an impossible one, but that is exactly what President Barack Obama's health care law is, and exactly what the administration is trying to figure out how to do. The administration has now turned to the science of marketing at a macro level in order to show how the system can assist the average American.
The supporters of the law will be forced to make a sale in a run-up election in the 2014 midterms. Already the opposition formed by the Republicans are hoping for an “Obamacare” flop could help them gain some control over the Senate, while the Democrats are more than a little eager to show the public how to finally embrace the long-talked about political talking point.
There are over 48 million uninsured persons, and that makes the grouping a multilithic grouping to say the least. An analysis posted online by the federal Health and Human Services Department noted that there are six distinctive groups, with three appearing to be critical to the support of the program.
The “Healthy and Young” are comprising of nearly half (48%) of the uninsured, while the Sick, Active, & Worried,” make up 29% of the important demographic. The Passive and Unengaged demographic is another group that must be courted, as it makes up 15% overall.
When it comes the largest of the aforementioned grouping, the persons that comprise it are tech-savvy, and have a “low motivation to enroll” according to research taken. A majority of the SAW group are Generation X and baby boomers, while the P&U group is mostly created through the 49 and older grouping and is described with the “live for today” attitude, thus not caring too much directly for health insurance.
Attempting to insure the middle-class as well as the lower class is clearly the goal of the movement, however, opponents have stated that it will cost many in mandatory enrollment. Supporters insist more benefit at a higher quality-level than those who are hindered.
"The goal here is to get as many people enrolled as possible," Gary Cohen, the HHS official overseeing the rollout of the law, told insurers at a recent industry conference. Partly for that reason the first open enrollment period will continue until March 31,2014.
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