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(USGovernment-News.Com, February 13, 2019 ) According to Netscribes, the market for soaps in India will grow at a CAGR of 5.5% during the period of FY 2016 to FY 2022. Soap is a product that has the highest market penetration in India, covering more than 80% of the country’s urban as well as rural households.
During FY 2016, beauty soap segment had the largest share with 50%, followed by health soap segment with 28.6%. UAE, Nepal and USA are the top three countries that imported Indian soaps.
Increasing purchasing power and premiumisation of soaps has created a growing need for premium, feature-rich products, such as herbal soaps. The Indian government’s Swachh Bharat mission has further boosted growth in the soap market.
Soap Market in India - Threats and Key Players
Demonetization in November 2016 had a negative impact on the soap market. Due to lack of currency notes being circulated, many soap manufacturers in India had to reduce their production by nearly 20%. However, the implementation of GST is expected to bring some relief through lowered duty.
Presence of chemicals and other toxic elements in soaps can damage skin texture or trigger allergies, in some people, which can hamper the growth of the market.
Some of the best-selling soap brands include Santoor, Lux, Godrej no.1, Cinthol, and Lifebuoy. Despite the challenges in the industry, the market is expected to exhibit strong growth and more companies are expected to foray into the soap segment.
Slide 2: Total Population (2010-2011 – 2019-2020), Population Density (2010-2011 – 2019-2020)
Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 – 2019-2020)
Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020)
Slide 13: Export of Soap and Organic Surface Active Products etc. for Toilet Use (Including Medicated Products) – Size (Value-Wise; FY 2013 – FY 2017 (Apr-Feb)) and (Volume-wise; FY 2013 – FY 2017 (Apr-Feb))
Slide 14: Export of Soap and Organic Surface Active Products etc. for Toilet Use (Including Medicated Products) – Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017 (Apr-Feb)) and (Volume-Wise; FY 2016 and FY 2017 (Apr-Feb))
Slide 15: Import of Soap and Organic Surface Active Products etc. for Toilet Use (Including Medicated Products) – Size (Value-Wise; FY 2013 – FY 2017 (Apr-Feb)) and (Volume-wise; FY 2013 – FY 2017 (Apr-Feb))
Slide 16: Import of Soap and Organic Surface Active Products etc. for Toilet Use (Including Medicated Products) – Country-Wise Segmentation (Value-Wise; FY 2016 and FY 2017(Apr-Feb)) and (Volume-Wise; FY 2016 and FY 2017 (Apr-Feb))
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