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(USGovernment-News.Com, February 13, 2019 ) According to Netscribes, the detergent market in India is expected to grow from INR 151.89 bn in 2015 to INR 243.04 bn by 2020 at a CAGR of 9.86%. On the basis of pricing, the organized detergent market can be divided into three categories, such as popular (economy), mid-range and premium. While Hindustan Unilever dominates the high priced premium and mid-range category, Ghari dominates the popular low-priced category.
Laundry Detergent Market in India Key Growth Factors Rising income growth has led to an increased penetration of washing machines in Indias urban and rural households. This has created a massive opportunity for the laundry detergent industry. In addition, new launches in laundry care are skewed towards high-priced powder detergents and high-quality hand wash detergents targeting urban consumers, which is boosting value growth for the overall detergent market.
Laundry Detergent Market in India Threats and Key Players High competition in the market coupled with pricing wars is acting as a deterrent to the growth of the industry. Lack of product innovation and differentiation is another challenge for detergent manufacturers in India. The use of certain chemicals and other toxic elements in detergents can potentially deteriorate purchase intent, which can hamper market growth. While the laundry detergent industry in India is majorly captured by organized detergent or laundry brands, such as Hindustan Unilever Limited, Rohit Surfactants, Procter & Gamble and Nirma, unorganized local players continue to have a significant market share in rural areas and lower socio-economic groups.
Table Of Content
Slide 1: Executive Summary
Socioeconomic Indicators Slide 2: Total Population (2010-2011 2019-2020), Population Density (2010-2011 2019-2020) Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 2019-2020) Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020) Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011) Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014) Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)
Market Overview Slide 8: Market Definition and Structure Slide 9: Detergent Market size & Growth Forecast (Value-Wise; FY 2015 - FY 2020e) and Current Market Scenario Slide 10: Player Wise Segmentation and Category Wise Segmentation
Trade Analysis Slide 11 Export of Laundry Soaps {Value-Wise; FY 2013 FY 2016-2017 (Apr-Dec)} and Export of Laundry Soaps {Volume-Wise; FY 2013 FY 2016-2017 (Apr-Dec)} Slide 12 - Export of Laundry Soaps Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Laundry Soaps Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016) Slide 13 Import of Laundry Soaps {Value-Wise; FY 2013 FY 2016-2017 (Apr-Dec)} Import of Laundry Soaps {Volume-Wise; FY 2013 FY 2016-2017 (Apr-Dec)} Slide 14 Import of Laundry Soaps - Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Laundry Soaps Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016) Slide 15 Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Value-Wise; FY 2013 FY 2016-2017 (Apr-Dec)} and Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Volume-Wise; FY 2013 FY 2016-2017 (Apr-Dec)} Slide 16 Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016) Slide 17 Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Value-Wise; FY 2013 FY 2016-2017 (Apr-Dec)} and Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps {Volume-Wise; FY 2013 FY 2016-2017 (Apr-Dec)} Slide 18 - Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Degreasing Preparations Not Having Basis of Soaps / Other Organic Surface Active Laundry Soaps Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016) Slide 19 Export of Other Washing Preparations and Cleaning Preparations {Value-Wise; FY 2013 FY 2016-2017 (Apr-Dec)} and Export of Other Washing Preparations and Cleaning Preparations {Volume-Wise; FY 2013 FY 2016-2017 (Apr-Dec)} Slide 20 - Export of Other Washing Preparations and Cleaning Preparations Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Export of Other Washing Preparations and Cleaning Preparations Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016) Slide 21 Import of Other Washing Preparations and Cleaning Preparations {Value-Wise; FY 2013 FY 2016-2017 (Apr-Dec)} and Import of Other Washing Preparations and Cleaning Preparations {Volume-Wise; FY 2013 FY 2016-2017 (Apr-Dec)} Slide 22 Import of Other Washing Preparations and Cleaning Preparations Region-Wise Segmentation (Value-Wise: FY 2015 and FY 2016) and Import of Other Washing Preparations and Cleaning Preparations Region-Wise Segmentation (Volume-Wise: FY 2015 and FY 2016)
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