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(USGovernment-News.Com, February 13, 2019 ) According to Netscribes research, the air care market is expected to achieve a CAGR of around 25%, and grow to over INR 15 billion by 2020. Although the Indian air care category is still nascent with low penetration and involvement, rising disposable incomes have allowed the Indian consumer to make less essential purchases such as air fresheners, air sanitizers and home and car air care products.
The air care market in India has started to evolve since the past couple of years with major brands introducing innovative products and aggressively promoting their offerings through targeted marketing campaigns for middle and high income groups in the country.
Air Care Market in India Key Growth Factors Car fresheners currently dominate the air care market in India, followed by home and bathroom fresheners. Growing awareness about air care products and the increasing spending power among middle and high income groups are the major reasons for growth in the air care market.
Availability of a large number of products and competition in the market are hampering the growth of air care segment. There’s growing awareness of the use of chemicals and allergens such as benzene, formaldehyde, styrene, and phthalates in air fresheners, which can hamper growth in the market. This, however, provides an opportunity for natural and non-toxic air fresheners and air care products. Dabur has a long established leadership in air care under its brand Odonil which has continued to enjoy huge popularity among consumers for years. Some of key players in the air care market include Godrej Consumer Products Limited, Henkel Adhesives Technologies India Private Limited, and J.K. Helene Curtis Limited.
Table Of Content
Slide 1: Executive Summary
Socioeconomic Indicators Slide 2: Total Population (2010-2011 -2019-2020), Population Density (2010-2011 -2019-2020) Slide 3: Sex Ratio (2005, 2010, 2015, 2020), Population by Age Group (2005, 2010, 2015, 2020), Urbanization Trend (2010-2011 -2019-2020) Slide 4: Total Fertility Rate (2005-2010, 2010-2015, 2015-2020), Infant Mortality Rate (2005-2010, 2010-2015, 2015-2020), Total Number of Births (2005-2010, 2010-2015, 2015-2020), Total Number of Death (2005-2010, 2010-2015, 2015-2020) Slide 5: Total Literacy Rate (2001, 2011), Rural Literacy (2001, 2011), Urban Literacy (2001, 2011) Slide 6: GDP at Market Prices (2010-2014), FDI (2010-2014), Inflation Rate (2010-2014), Unemployment Rate (2010-2014) Slide 7: Access to Safe Drinking Water (2001, 2011), Exchange Rate (2010-2015)
Market Overview Slide 8: Market Definition and Structure Slide 9: Global Air Care Market -Market Overview, Size and Growth Forecast, (Value-Wise; FY 2014 -FY 2020e) Slide 10: Air Care Market in India -Market Overview, Size and Growth Forecast, (Value-Wise; FY 2015 -FY 2020e) Slide 11: Market Segmentation -Category-Wise Segmentation; Player-Wise Segmentation Slide 12: Market Opportunity
Trade Analysis Slide 13: Export of Other Odoriferous Preparations Used for Deodorizing Room, Exclusive of Agarbattis-Size {Value-Wise; FY 2013 -FY 2016-2017 (Apr-Nov) and Volume-Wise; FY 2013 -FY 2016-2017 (Apr-Nov)} Slide 14: Export of Other Odoriferous Preparations Used for Deodorizing Room, Exclusive of Agarbattis -Region-Wise Exports (Value-Wise: FY 2015 and FY 2016; Volume-Wise: FY 2015 and FY 2016) Slide 15: Import of Other Odoriferous Preparations Used for Deodorizing Room, Exclusive of Agarbattis -Size {Value-Wise; FY 2013 -FY 2016-2017 (Apr-Nov) and Volume-Wise; FY 2013 -FY 2016-2017 (Apr-Nov)} Slide 16: Import of Other Odoriferous Preparations Used for Deodorizing Room, Exclusive of Agarbattis -Region-Wise Imports (Value-Wise: FY 2015 and FY 2016; Volume-Wise: FY 2015 and FY 2016)
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