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(EMAILWIRE.COM, November 02, 2011 ) Wilmington, NC -- The National Highway Traffic Safety Administration recently announced a partnership with the Ad Council to help deliver targeted messages about how texting affects a drivers ability to focus on the road ahead.
The campaign, called Stop the Texts. Stop the Wrecks, features 30 second commercials in which a teen driver is distracted by answering a text when they run a stop sign and end up in a fatal crash. Prior to launching the campaign, the NHTSA polled a group of teens to assess their knowledge about texting and driving. 84 percent of the teen teen drivers polled knew that distracted driving increases their chances of being in a crash. The majority knew that texting while driving pulls your eyes from the road for an average of 5 seconds per message. That is the same as driving the length of a football field blind.
Unfortunately, 4 in 5 young drivers still admit to texting while driving. Statistics show that distracted drivers are 23 times more likely to be involved in a crash. Teens are already 4 times more likely than adult drivers to be involved in a crash. Combining teen drivers with electronic distractions is a recipe for tragedy.
Parents must do everything that they can to teach their children to not use cellphones for any reason while driving. No matter what the text says, it is never too important to wait until you pull over to read it.
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