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(EMAILWIRE.COM, November 16, 2009 ) Amelia Island, FL – Chip Cooper, leading Internet lawyer and founder of his Digicontracts.com website documents drafting service, publishes his second complimentary Cliffnotes-style article – this time, to help online marketers comply with the new FTC Guides.
“We’ve had a lot of positive feedback on my first Cliffnotes-style article for bloggers, podcasters, video producers, and other producers of consumer-generated online content (CliffsNotes For Bloggers To Avoid The FTC's $11,00 Fine For Endorsements), says Cooper. With this new Cliffnotes-style article, I’m I’m addressing compliance requirements from the perspective of online marketers who recruit bloggers, affiliates, and resellers to pitch their products and services.”
“There’s so many rumors, and so much misinformation floating around the Web about what the FTC requires of online marketers”, Cooper explains. “And the FTC Guides aren’t really much help to non-lawyers because they’re too verbose and loaded with legaleze”.
Cooper believes there is a critical need for a quick and easy-to-read summary of the pertinent requirements for online marketers. “The FTC Guides state clearly that online marketers will be liable for the statements of their bloggers, affiliates, and resellers if they fail to disclose a material connection with the marketer or misrepresent the marketer’s product or service. This alone should be a heck of a wake-up call to online marketers to begin a compliance program, right now”, warns Cooper.
For the new article, visit Cliffsnotes for Online Marketers to Avoid FTC Liability From Affiliates And Resellers .
About Digital Contracts
Digital Contracts is a leading online contract drafting service for Internet, software, and information technology entrepreneurs. Digital Contracts offers a completely automated online service that helps webmasters determine which website legal documents they need, and then guides them with an intelligent wizard though the process of drafting their website legal compliance documents. For more information, webmasters should go to http://digicontracts.com/ or email Chip Cooper at ccooper@digicontracts.com .
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